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Shah Rukh Khan claimed that social media was "driven" by the "narrowness of views
image source cinemaexpress.com
Shah Rukh Khan claimed that social media was "driven" by the "narrowness of views."
In response to calls to boycott the film Pathaan, Shah Rukh Khan claimed that social media was "driven" by the "narrowness of views."
Thursday marked the beginning of the 28th annual Kolkata International Film Festival, and Bollywood superstars Shah Rukh Khan and Amitabh Bachchan were on hand to help kick things off. SRK, who is currently awaiting the release of Pathaan, spoke at the event, where he discussed the negative effects of social media and how negativity spreads through these channels. On Twitter, the #BoycottPathaan hashtag has been popular ever since the band's song "Besharam Rang" was released. Social media users are complaining about SRK and Deepika Padukone's green and saffron costumes. A number of people are calling for a boycott of Shah Rukh's new film, and some are even digging up old videos of him.
At KIFF 2022, SRK said, "Cinema and the advent of articulation through social media platforms have now become the foremost expression of human emotions and experience," without mentioning the specific social media reactions to Pathaan. Even though it's widely assumed that the proliferation of social media will have a negative impact on the cinema, I think it's more important than ever in this day and age because it helps shape the collective narrative of our times.
The actor explained that social media is "driven" by the "narrowness of views," and he continued, "I read somewhere negativity increases social media consumption and, by extension, increases its commercial value." As a result of such efforts, the collective story becomes closed off and potentially destructive.
SRK summed up his outlook on the world by saying, "No matter what the world does, people like us will stay positive."
With a glint in his eye, Shah Rukh first addressed the crowd in Bengali, jokingly referring to Amitabh Bachchan as the "son-in-law" of the city. He started off by saying, "First of all, it's great to be in Kolkata, and it's great to see Didi, Dada, the Beloved Son-in-Law of Kolkata, Amitabh Bachchan, and Jaya aunty here. Time has passed and we are finally reunited. I'm overjoyed to see my sweet Rani again... I, however, am looking forward to seeing you all the most. It's been a while since I've visited this place.
When the World Cup final between Argentina and France finally rolls around, Shah Rukh Khan will be there to promote Pathaan.
